Contractual
A contractual brief is the legal document made between a client and the employee. The brief is to outline the duties which the company must perform and how they organize the work. A contractual agreement is legally binding and the conditions which are outlined within it must be followed.
The communication performed in this contract would usually be between a media production company and a client looking to have a product produces or advertised. Time management would be very important varying on what the project which the client is looking to have produced. Like all media projects having some high level of technical skills is important as it allows for the production company to make a good product which is clear to the brief provided as well as being able to satisfy the employer. Briefs like this aren't generally used to progress someone in their career as they would usually already have a successful career.
Informal
An informal agreement is a verbal agreement made between two people at meetings etc but has no legal enforcement. This is done between a client and an employer in which they will come to a general agreement on some of the details of the contract
The communication performed in this contract would usually be between two workers who are discussing business ideas, this would make it a highly useful skill to have. Time management would be very important varying on what the project which the client is looking to have produced. Like all business projects technical skills are fairly important as it allows for the production company to make a good product which is clear to the brief provided as well as being able to satisfy the employer. Briefs like this aren't generally used to progress someone in their career as they would usually already have a successful career.
Formal
A formal brief is a document outlining what a client wants a company to achieve.It occasionally changes due to other requirements, it is more of a "relaxed" type of brief to be conducted between a client and employer.
The communication performed in this contract would usually be between a media production company and a client looking to have a product produces or advertised however certain things within the brief can be changed if needed. Time management would be very important as the product would need to be completed within the time limit. Like all media projects having technical skills is important as well as it allows for the production company to make a good product clear to the brief provided. Briefs like this can be used to progress someones career as they may be starting their own production company.
A competition brief is made in order to have access to all production companies participating in a project or product. Each of the companies create their own brief outlining their own ethos. All of the finished product are compared and the most impressive is the one which gets used.
Communication skill would be one of the most vital things there is in a competition brief, this is because each separate company needs to know exactly the same amount of information so they have a fair chance to make the product. Time management would also be extremely important as the production companies would only ave a set amount of time in which to complete the project as well as the fact that they are competing against other companies and would need to prove themselves to be the best. Technical skills would be one of the more important factors to have in mind on this type of brief as the project would need to be better than the other companies they're competing against. Career progression would also be a part of these briefs as the winning company would be more known and trusted by the employer.
NegotiatedIn a negotiated brief the client and employer will come to an agreement in the project's brief. This is almost identical to a formal agreement however both sides are able to give input towards the brief.
Communication skills are the most important factor of a negotiated brief as both the employer and the production company would need to have a strong line of communication with the employer as they must decide the terms of the brief together so they're both satisfied. Time management isn't as important here as they can discuss whether there will be more time needed or less. Technical skills is another which is of course important but not as important as communication skills. Career progression is something which would be used as someone who wants to progress their career would perform these types of briefs in order to make the best product they can to get a better reputation.
Tender
In a tender brief a client produces an advertisement which states they are looking for a media product to be made. Potential employers like a production company will begin a brief; budget and a proposal which is pitched to the client. The best pitch idea is then chosen by the client.
Communication is important as the company which has placed the advertisement would need to have a clear idea of what they are looking for, as well as the companies whom would need to create a highly convincing and detailed pitch to the company. Time management would be very important as the companies interested would need be able to create an effective pitch in the given time for the employer. Technical skills are highly important as the employer isn't looking for a specific company, they are looking for a good company to provide them with a brief etc in competition with any other interested production companies. This form of brief is a good way for people to get themselves a good reputation and progress their career.
A co-operative brief is when multiple production companies are employed to work on a single brief, which is completed in unison as a team project towards a deadline to satisfy the client.
With this kind of brief communication is one of the most vital things as multiple companies would need to communicate together and to their workers to create the finished project/ product. Time management is also crucial as each company needs to be working within the timeline in order to make sure the project is completed on time. Technical skills aren't too important as there are multiple companies working on the one project, so as long as each company is well skilled in the area they are working on then the finished project will be to a good quality. Career progression wouldn't be used too much as the companies will be working as a team and therefor no one person would be able to enhance their career from it.
Commission
A commission brief is made by a large corporation like the Sunday times. They employ an independent company to create their project for them, this type of brief is negotiated between two media companies instead of being with an external client.
Video Wall Project
Brief 1: Wash your
hands!
1. The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2. Brief
To
create and deliver a high quality film to help promote the importance of hand
washing to visitors when they enter/leave a ward.
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated this film will be 90-120 seconds; therefore it will need to
captivate the audience.
3. Treatment
Graphic
animation is preferable however we will consider other recommendations.
4. Key messages
- Infection control is everyone’s responsibility
- Help protect our patients – your loved ones
- Wash your hands when entering and leaving a ward
- Optional: 10 steps to effective hand hygiene (attachment).
5. Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk.
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
The
Trust’s full logo is expected to appear at the introduction and end of the film.
The
end of the film should credit: This film was proudly made by local students
from Salford City College
6. Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required
support time with the client will need to be agreed in advance.
Issued to:
Issued by:
Anne-Marie
Miller
Communications
Manager
Who is the client?
The client is brief 1 is the Salford Royal NHS Foundation Trust
What media product(s) does the client require?
To create and deliver a high quality film to help promote the importance of hand washing to visitors when they enter/leave a ward.
What is the time scale to deliver the product(s) to the client?
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.
Who is the intended target audience the client wishes the product(s) to appeal to?
The target audience is any and all visitors to the wards
What are the legal and ethical issues relating to the production?
Graphic animation is preferable however we will consider other recommendations.
What constraints do you have to work within (budget, length of product, format)?
It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience.
Video Wall Project
Brief 2: IN Salford and
Proud
1. The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2. Brief
To
create and deliver a high quality film to promote that Salford Royal NHS
Foundation Trust is proud to be in Salford and to encourage others to view Salford in a different light.
The
Trust is really proud to have a new modern building, which is a new civic
landmark, and wants to remind people when they are on our new hospital site
that there is so much to see in Salford .
Inspiration
for the film should be taken from travel and tourism adverts that promote Ireland
Photography
has been commissioned and we want to use this photography within the treatment
of the film.
The
films should be vibrant and exciting i.e. not a dull slide show of some beauty
spots!
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated this film will be 90-120 seconds; therefore it will need to
captivate the audience.
3. Treatment
All
recommendations will be considered. Trust photography must be incorporated.
4. Key messages
- Salford Royal NHS Foundation Trust is proud to be IN Salford
- Did you know all these places are here IN Salford?
5. Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk
No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent.
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
IN Salford branding
exists – magenta pink.
The
Trust’s full logo is expected to appear at the introduction and end of the film.
The
end of the film should credit: This film was proudly made IN Salford, by local
students from Salford
City College
6. Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required
support time with the client will need to be agreed in advance.
Issued to:
Issued by:
Anne-Marie
Miller
Communications
Manager
Who is the client?
The client is brief 1 is the Salford Royal NHS Foundation Trust
What media product(s) does the client require?
To create and deliver a high quality film to promote that Salford Royal NHS Foundation Trust is proud to be in Salford and to encourage others to view Salford in a different light.
What is the time scale to deliver the product(s) to the client?
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.
Who is the intended target audience the client wishes the product(s) to appeal to?
The target audience is the general public.
What are the legal and ethical issues relating to the production?
Graphic animation is preferable however we will consider other recommendations.
What constraints do you have to work within (budget, length of product, format)?
It is anticipated this film will be 90-120 seconds; therefore it will need to captivate the audience.
Video
Wall Project
Brief
3: Right Treatment Right Place
1.
The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2.
Brief
To
create and deliver a high quality four part film to help promote the key
messages from the Right Treatment
Right Place
The
three parts are:
- Self Care
- Health Professionals
- Accident and Emergency
- For hospital, Not for hospital
The
Trust currently displays a large banner outside A&E which dictates ‘For
Hospital and Not for Hospital’ – artwork attached.
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated that each film will be 60- 90 seconds; therefore it will need to
captivate the audience.
3.
Treatment
Graphic animation is
preferable however we will consider other recommendations.
4.
Key messages
- Make sure you get the right treatment at the right place by following this guide
- It will help you to identify when to carry out Self Care, when to visit Professional Health Services like your local pharmacy, doctor or dentist, and the rare occasions when you may need Accident and Emergency.
- Parts a, b, c will individually promote each category
- Part d will promote what is ‘for hospital and not for hospital’.
5.
Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk.
Campaign branding and
artwork can be supplied on request.
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
The
Trust’s logo and NHS Salford’s is expected to appear at the introduction and
end of the film.
The
end of the film should credit: This film was proudly made by local students
from Salford City College
6.
Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7.
Project Management
Required support time
with the client will need to be agreed in advance.
Issued
to:
Issued
by:
Anne-Marie Miller
Communications
Manager
Who is the client?
The client is brief 1 is the Salford Royal NHS Foundation Trust
What media product(s) does the client require?
To create and deliver a high quality four part film to help promote the key messages from the Right Treatment Right Place
What is the time scale to deliver the product(s) to the client?
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.
Who is the intended target audience the client wishes the product(s) to appeal to?
The audience for this project is the general public of Britain
What are the legal and ethical issues relating to the production?
Graphic animation is preferable however we will consider other recommendations.
What constraints do you have to work within (budget, length of product, format)?
It is anticipated that each film will be 60- 90 seconds; therefore it will need to captivate the audience.
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